The Big Bike Lie

The Big Bike Lie. Maybe it started to help meet quarterly board meeting numbers in mega-corp conference rooms.

Or maybe it was the easy move to convince folks to buy x instead of y or to trade in your old one for a new one…

Whatever it was that led to where we’re at right now, one thing’s for sure:

The Big Bike Lie does riders a disservice. It severely limits what’s available to riders of all stripes and experience levels. It markets a very narrow band of power and weight that only a tiny number of riders can truly use.

What is the Big Bike Lie?

First, we’re not saying it’s not fun to hop on a face-melting spaceship of a motorcycle, or lope away on a big bagger down I-80 to Sturgis.

But is that all there is to motorcycling? A couple edge cases few riders ever get to experience on a track day in race leathers, or on a long cross country trip maybe (if you’re lucky) once a year?

That’s the Big Bike Lie.

More horsepower does not always equal more enjoyment.
More weight does not always equal more fun.
More features do not always equal more freedom.

Before you buy a (fill in the mass market offering here)…
Before you buy a spaceship-of-a-sport/ADV-bike…
Before you buy a trike…
Before you buy a Spyder…

(all of which require a 3rd or 4th garage stall, storage unit, enclosed trailer, hundreds of dollars in routine dealer-mandated warranty maintenance)

… have you asked why it is you get on a motorcycle in the first place?

We’re here to ask:
If the reason you ride is to enjoy a machine and the world around you.
Or to to pilot your craft and discover something new about yourself and your corner of the universe.
Or to disconnect from technology and the anxiety and over-connectedness it foists on us.
Or to ditch the baggage our modern world subscribes us to.
Or to engage your senses.
Or to appreciate something human-made.
Or to learn more about how to properly care for a mechanical object.

… why buy into the Big Bike Lie?

We’re not the only antidote, but we are one. And lightweight motorcycling has got lifelong motorcyclists reinvigorated because it strips away the sh*t around what once was a freeing, liberating, re-connected, deeply human activity.

Incrementally more/bigger/heavier ain’t gonna scratch that itch to Make Motorcycling Fun Again.

Carrying around the weight of a Big Bike (or two or three), and all it’s trappings, garages, service contracts (not to mention… could you ever even pick it up if you–god-forbid–dropped it?) doesn’t do it for us anymore.